How to start a Chicken Farming Business
What you need to Consider to start a Chicken Farming Business. Many people like the idea to farm with chickens but has no idea where to start or what financial implications chicken farming have if not done correctly. Don’t worry, it is not as hard as many people think and can be a very profitable business – How to start a Chicken (Poultry) Business
- Flooring (Bedding)
- Fresh Water
- Feed
- Monitor your Chickens
- Market Research
- Cash Flow and Financial Planning
- After sale Service
- Bio – Security

How to start a Chicken Farming Business
Bedding for Day Old Chicks
Chickens don’t ask much. You need to get the flooring right on day one. Clean the Chicken Coop once a week if you are farming with broilers, also known as meat chickens.
You can use wood shavings or sawdust that you can collect at your closest sawmill factory. Sawdust works well for broilers, they only need bedding for 6 to 8 weeks before you sell them. We do not recommend that you use sawdust for layers. You should use wood shavings to top up the bedding for the whole layer producing cycle. Watch the video below to see how we did our chicken bedding for the day-old chicks.
Chickens Need Fresh Water.
Chickens are very sensitive birds and freshwater must be available at all times. The larger your chicken coop the harder it gets to supply fresh water to the chickens.
Day-old chicks and older chickens go into shock once you move or transport them from one coop to another. Try not to move them, but if you should, ad some brown sugar to their water to calm them.
Water drinkers are expensive, so make your own
In this video below I demonstrate how we made our own automated chicken waterer with recycled materials. It was an easy and fun little project yet saved us a ton of money if we would of bought them at the Agricultural Shops.
Feeding the Chickens
There are two ways to feed the chickens. Option A – Feed them two to three times per day or Option B let them eat the whole day.
We try our best to make sure that our chickens can walk freely in their coop and our chickens can eat when they want. Chicken feeders can become very expensive and as your business grows into a large scale Chicken Operation feeding becomes harder and more time consuming.
Monitor your Chickens.
You need to keep an eye on your chickens at all times. Make sure when you produce your own day old chickens or when you buy them that they are vaccinated against all diseases like the pocks or New Castle.
When chickens are not healthy, they will show it fast. Remove sick chickens from the coop as soon as possible to avoid spreading of sickness and diseases like Flu and Merricks.

How to start a Chicken Farming Business
Market Research – Know how to sell your chickens
The most important step about farming with chickens is the ability to sell your chickens. You need to make sure you have are market ready to start selling your chickens before you consider a chicken farming business.
Selling live chickens to your local market and communities is hard work, risky and takes a lot of time. You need to consider your fuel and wages before you determine the sales price of the chickens. Another financial risk is that, when you are selling live chickens and you don’t sell out, you need to keep on feeding them and again you will lose money if you don’t plan correctly.
Finding an abattoir that is willing to slaughter your chickens for a good price is a challenge. Chicken abattoirs are not cheap and do take a huge chunk of your profit. Plan ahead and make sure that your production and nominal costs are in place before you start a chicken farming business.
Cash Flow and Financial Planning
Like any other business, chicken farming has hidden costs and need financial planning. When planning your chicken business it is vital to think about all the details to determine that your profit is 100% correct. Fuel, packaging and slow sales are mostly not calculated in a business plan and can demotivate a farmer if he does not understand why he/she is not making money.
After sale Service
So many farmers ignore or don’t even care about aftersale service.
After sales can lead to more sales – Once you have made a sale to a client, follow up and see if they are happy with your products and find out where you can improve. Remind them when your service will be available again and offer them a better deal if they order in bulk. Make sure that they have your contact details and business name.
If a farmer is unable to confirm an order in advance, there is no guarantee that he/she will be able to get chicks from a hatchery or secure point of lay pullets when they are needed.
Bio – Security for Chicken Farmers
What does Bio – Security mean? Biosecurity, as originally conceptualized, was a set of preventive measures designed to reduce the risk of transmission of infectious diseases in crops and livestock, quarantined pests, invasive alien species, and living modified organisms.
Having Bio-Security in place is a win win for both your business and customers. Containing diseases and the prevention of virus spread should be considered as important as your farming business. If not done correctly you can loose your flock in days and many won’t recover from disasters such as the New Castle Disease.
What steps should I take Farming with Chickens in SA – How to Start
- Keep unwanted visitors out of your coops
- Spray vehicles down with Virukill before they enter your property
- Have water traps or water buckets at the entrance of your coops so visitors and helpers can clean their boots before entering the coop
- Clean and Spray coops with Virukill after every cycle and rest the coop for at least 2 to 4 days before placing new day-old chicks
- Workers should sanitize before entering the coop
- Workers with Flu should not work in the chicken coop
How to Start a Chicken Farming Business in South Africa
Chicken farming is one of the most profitable and accessible agricultural ventures in South Africa. With poultry meat and eggs being among the most consumed proteins in the country, there is a steady demand for both small-scale and commercial chicken farming operations. Starting a chicken farming business can provide a reliable income, but success depends on proper planning, knowledge, and management.
This guide breaks down everything you need to know about starting your own chicken farm — from choosing the right type of poultry farming to housing, feeding, marketing, and profitability.
Step 1: Decide on the Type of Chicken Farming
There are different ways to run a chicken farming business, and your choice will depend on your budget, location, and goals.
- Broiler Farming
- Focuses on raising chickens for meat.
- Short production cycle: 5–8 weeks from chicks to market.
- High demand in restaurants, supermarkets, and households.
- Layer Farming
- Raising hens for egg production.
- Longer-term business model (hens lay for 12–18 months).
- Eggs provide steady cash flow.
- Mixed Farming
- Combination of meat and egg production.
- Requires more planning and larger facilities.
Step 2: Create a Business Plan
A solid business plan helps you calculate costs, understand risks, and identify opportunities. Include:
- Startup costs (housing, chicks, feed, equipment).
- Operating costs (electricity, vaccines, labour).
- Expected revenue (meat or egg sales).
- Break-even analysis.
- Marketing strategies.
Step 3: Choose a Suitable Location
- Select a site with good drainage to prevent disease.
- Ensure access to clean water and reliable electricity.
- Keep the farm away from residential areas to reduce complaints about noise or smell.
- Choose a location close to your target market to lower transport costs.
Step 4: Build Proper Housing
Chicken housing directly affects health, growth, and productivity.
- Use well-ventilated poultry houses to allow fresh air.
- Protect birds from predators, wind, and rain.
- Ensure proper spacing: overcrowding causes stress and disease.
- Provide separate houses for chicks, growers, and layers.
Step 5: Buy Day-Old Chicks
- Source from reputable hatcheries.
- Inspect chicks — they should be active, alert, and free from defects.
- Order the right number depending on your housing capacity.
Step 6: Feeding and Nutrition
Feed is the largest cost in poultry farming (around 70% of expenses). Proper feeding ensures healthy growth and high productivity.
- Broilers: Start with chick starter feed, then move to grower and finisher feed.
- Layers: Use layer mash rich in calcium for strong eggshells.
- Provide constant clean water.
- Avoid feed wastage by using quality feeders.
(Tip: Farmers can use a feeding calculator to estimate daily and monthly feed costs for better financial planning.)
Step 7: Health Management
Diseases can quickly destroy a poultry business.
- Vaccinate against common diseases (Newcastle, Gumboro, Marek’s).
- Maintain strict hygiene in poultry houses.
- Disinfect water, feeders, and housing regularly.
- Isolate sick birds immediately.
Step 8: Staffing and Management
For small farms, one person can handle daily management. Larger farms may require staff for feeding, cleaning, and record-keeping. Training staff is essential to avoid mistakes.
Step 9: Marketing and Sales
Marketing starts before you harvest your chickens or eggs.
- Sell directly to local households, butcheries, restaurants, and informal markets.
- Build relationships with supermarkets and wholesalers.
- Use social media to promote your products.
- Consider adding value, e.g., dressed chickens or packaged eggs.
Step 10: Calculate Costs and Profits
Estimated startup costs for 100 broilers (small-scale):
- Housing and equipment: R7,000 – R10,000
- 100 day-old chicks: R1,000 – R1,500
- Feed (8 weeks): R5,000 – R6,000
- Vaccines and medication: R500 – R1,000
Potential revenue:
- 100 broilers at 2 kg each sold at R75/kg = R15,000.
- Profit margin: 20–30% depending on feed prices and management.
For layers:
- Startup costs are higher, but steady egg sales provide long-term returns.
Advantages of Chicken Farming
- Quick returns (especially with broilers).
- High demand in South Africa.
- Can be started on small or large scale.
- Provides meat and eggs for both business and family.
- Opportunities for value-added products (packaged eggs, dressed chickens, organic/free-range).

How to start a Chicken Farming Business
Challenges in Chicken Farming
- High cost of feed.
- Diseases and biosecurity risks.
- Fluctuating market prices.
- Need for constant management and monitoring.
Starting a chicken farming business in South Africa is achievable for both beginners and experienced farmers. By choosing the right type of poultry farming, planning housing, sourcing quality chicks, feeding properly, and maintaining strict hygiene, farmers can build a profitable and sustainable business.
With demand for poultry products continuing to grow, there has never been a better time to enter the industry.
FAQ: How to Start a Chicken Farming Business in South Africa
1. Is chicken farming profitable in South Africa?
Yes, chicken farming is highly profitable because poultry meat and eggs are in constant demand. With proper management, farmers can earn steady income from both small- and large-scale operations.
2. How much money do I need to start chicken farming?
Startup costs vary depending on scale. A small broiler project with 100 chickens can cost between R15,000 and R20,000, including housing, feed, chicks, and vaccinations.
3. Which is better: broiler or layer farming?
Broilers provide quicker returns within 6–8 weeks, while layers offer long-term steady income through egg production. The choice depends on your goals and budget.
4. How long does it take to raise broilers for sale?
Broilers typically reach market weight in 5–8 weeks, depending on feed quality and management.
5. How many eggs can a layer hen produce per year?
A well-fed layer hen can produce 250–300 eggs annually.
6. What is the biggest cost in chicken farming?
Feed is the largest expense, accounting for around 70% of production costs.
7. Do I need a big farm to start chicken farming?
No, chicken farming can be done on a small piece of land. Many farmers start with backyard poultry and expand over time.
8. What type of housing do chickens need?
Chickens need well-ventilated, predator-proof housing with enough space to prevent overcrowding. The design should also allow for easy cleaning.
9. How do I protect my chickens from diseases?
Vaccinate against common poultry diseases, maintain strict hygiene, provide clean water, and isolate sick birds immediately.
10. Can I mix broilers and layers on the same farm?
Yes, but it requires proper management and separate housing to meet the different feeding and health needs of each type.
11. How do I market my chickens and eggs?
Farmers can sell directly to households, butcheries, restaurants, supermarkets, and informal markets. Social media is also a powerful marketing tool.
12. What equipment do I need for chicken farming?
Basic equipment includes feeders, drinkers, heating lamps (for chicks), and egg trays for layers. Larger farms may also need automated systems.
13. Do I need a license to start chicken farming in South Africa?
For small-scale backyard farming, no license is required. However, commercial farms may need environmental approvals and registration with agricultural authorities.
14. What is biosecurity in poultry farming?
Biosecurity refers to measures taken to prevent disease introduction and spread, such as restricting farm access, disinfecting equipment, and controlling pests.
15. Can I make my own chicken feed to save costs?
Yes, some farmers mix their own feed using maize, soybean meal, and supplements. However, commercial feed ensures balanced nutrition, especially for beginners.
How to start a Chicken (Poultry) Business
- YouTube Channel: Farming South Africa
- Facebook Page: Farming Life
- General Farming Farming South Africa
More about Chicken Farming
How to start a Chicken Farming Business
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Thank you so much for that informative article
Morning, how do I right a business plan for broilers
Thank you for the info, I have learnt a lot.
Please send videos on how to breed broilers
Best view i have ever seen !
Best view i have ever seen !